The Glasgow School of Art fashion show

The Glasgow School of Art is without a doubt one of the most renowned and respected university-level institutions for future creatives in the country. It seems to be impossible to even read an article or watch a video about the city that wouldn’t include some information about the school. The students usually describe the place as a free, creative space, that despite being hard to get into, motivates the students to express their ideas and provides them with all the required skills. In 2017 documentary created by i-D Magazine, one of the Fashion and Textile students said:“I think it did have a reputation of, maybe perhaps, a rough area, but I feel like creativity has always lived in Glasgow”.

montage.jpg

Recently I was provided with a chance to attend their annual fashion show. As a person deeply interested in fashion, not only from the perspective of business and media but also from its often forgotten niche and artistic side, I felt excited to finally see the real outcome of students’ work. I arrived at the venue quite early, had a quick look at the posters and leaflets laying everywhere around me, then had a nice quick chat with two students in the gender-neutral toilets.“My friend worked so hard for this”, one of them told me.

The show, which seemed like it was almost sold-out, started with a quick presentation of the second year students and the theme of White Shirt/Black Silhouette. In total, twelve students presented their work which for me concentrated on deconstruction and playing with shapes. It’s a very popular approach to fashion design in art schools. After a short presentation of second-year students, over thirty designers of third-year Fashion and Textiles presented three outfits each. The work of each of them was categorized as either Embroidery, Fashion, Print, Knit or Weave. It wasn’t hard to notice the source of inspiration in some of the work presented that day. Print students impressed me the most, with some of the designs including a true WOW-factor. Colorful and vibrant outfits, simple in their form, like a set of total-printed shorts and a shirt put together with a pair of plain white trainers reminded me of designers like Jeremy Scott from the brand Moschino or current things we can see at Prada.

After the show, I caught up with one of the students – Kelly Sloan, whose work concentrated on Embroidery at its very best. After Kelly told me she came to Glasgow School of Art straight from college, I finally realised the phenomenon of the famous school. A goal-focused, hard-working environment of people who are being taught how to embrace their creative visions by staying true to themselves.“For me, I definitely think it’s colour and texture that inspires me the most”Kelly told me after the show.“Whether it being on a building or within a random object, I always seem to be drawn to these elements. These elements also help me develop my further as I begin to look closely and focus in of these different qualities”.

As I have mentioned before, different influences and designers of inspiration could be noticed within designers work. It’s important to know your path and direction at the beginning of any creative career. I asked Kelly to tell me a bit about artists and designers that inspired her designs.“I am inspired by different designers for each project I’m presented with. But if we’re talking fashion show, then avant-garde was a huge inspiration as my goal was to showcase large and intense fashion pieces. Viktor & Rolf were also a prominent inspiration for my fashion show garments as I’m a huge fan of the scale and silhouette of their collections.”

In the i-D Magazine documentary about Glasgow which I mentioned above, we can hear about the hard-working environment and amount of work students of the school need to put in to finish all the required tasks. I decided to ask Kelly about this as well.“[The Glasgow School of Art is] Extremely hard working!”she told me without hesitation.“As I went straight into third year at GSA with a direct entry from college, I wasn’t aware of the workload at The School of Art and the thing that’s struck me the most was the work ethic. Most days you’re in from 10 AM until 10 PM and that’s just the complete norm for everyone to be working those hours in order to get stuff done.”

There is no doubt that for many people, fashion is still seen as wearing crazy outfits on a catwalk and selling underdesigned garments for way too much money. I finished my conversation with Kelly by asking her:What would you like the readers to know about creating a collection and putting on a fashion show? Just so they can understand your position better…”.After a short while, Kelly replied:“Fashion industry is so huge that I think it can be difficult for designers to get their name out there and be known [by a larger audience]. I think my biggest goal is for my work to be noticed and recognized for its style, really just to be successful with selling my creations to a large crowd and be able to make a living from something I love to do so much.”

Follow Kelly Sloan on Instagram – @sloankel and her portfolio account @ksloantextiles

Customer profiles of major luxury brands

I have no intention to offend anyone, make fun of certain people or judge other people’s taste in fashion. The post has been written in a humorous way and should be treated as a joke. 

Chanel

chanel.gif

I decided to kick off with a big one. The iconic french womenswear brand is known for its expensive handbags, iconic perfumes, and the legendary double C logo. Chanel is associated with elegance and style, the highest spheres of French chic. Chanel Classic Flap is one of the most wanted bags on Earth and currently costs around five thousand pounds.

We can often see middle-aged women with lip fillers running around shops like Zara, looking for tweedy jackets and tight black dresses to go with their favourite accessory – Chanel brooch (the only one they can truly afford). After a long day in the office, the subject prefers to stay home, put on a silky pajama and search for used Chanel bags on eBay, hoping to find something in good condition and for not more than three grand.  The kids of the subject stay in the living room with their father while the bag hunt is taking place upstairs, on the marketing agency’s MacBook Air.

Subject’s favourite daily outfit: heels, jeans or tight trousers, casual top, blazer, brooch (accessory).

Louis Vuitton

lv.gif

LV is the easiest one. The LV girl knows exactly what she wants. She’s a high-maintenance work of art, like a woman from a Caravaggio painting, but in flip-flops. The LV queen loves a good tan, good nails, shopping with her boyfriend, posting pictures from days spent on shopping with her boyfriend etc. If the day out in the shopping centre happens in the winter, the subject loves to wear furry flip-flops and Canada Goose jacket to go with her Neverfull bag. She would never pay 600 quid for a scarf or 3000 for a jacket, but Neverfull, Speedy Bag, and a zip-around LV wallet are must-haves.

Subject’s favourite daily outfit: flip-flops(preferably furry, but Nike is ok), leggings, Canada Goose jacket, a boyfriend(accessory)

Saint Laurent

ysl.gif

The favourite brand of all the skinny, dehydrated, anxious and substance abusing gay boys. The typical Saint Laurent customer is in his twenties, over 6’0 ft tall, severely underweight, has black spots under his eyes from not sleeping and smokes a lot of cigarettes. His favourite colour is black, he hates big logos and tacky outfits. The subject’s favourite drink is iced coffee and food is cigarette smoke. Often wears Chelsea boots but distressed trainers are also ok.

Subject’s favourite daily outfit: Chelsea boots or distressed trainers, black washed out skinny jeans, t-shirt or old flannel shirt, baseball or leather jacket, a pack of cigarettes(accessory), sunglasses(accessory), iced coffee(accessory).

Valentino

val.gif

Valentino has tried everything to sell their products. From putting golden studs on heels and bags to tacky VLTN logo on t-shirts/sweatshirts/bumbags/backpacks/fucking everything. It’s a brand for people with no specific taste, who just want to have a big logo written all over their face. Gym boys in ripped skinny jeans wear Valentino Rockrunners, together with a puffer jacket, preferably Moncler. Valentino customers tend to show off their money in bars, buy everyone drinks hoping to get sex/attention. At the same time, girls wearing Valentino act like some Spanish princesses, in red gowns, red lipstick, with studded bags.

Subject’s favourite daily outfit: Valentino rockrunners, tight ripped jeans, muscle fit jumper, puffer jacket.

Balenciaga

bal.gif

Let’s be edgy. Let’s wear trainers with three soles that weight five stone, parachute cargo trousers, and old vinyl tops. Let’s shave our heads, start carrying an IKEA bag everywhere and pretend socks are shoes.

Balenciaga is a specific brand. Its intention was to recreate what Maison Martin Margiela had done in the past – an avant-garde but mainstream approach to fashion. Then something went wrong(or right? aren’t sales what really matters?) and all the Louis Vuitton girls got attracted to it. Balenciaga kind of inspires us to experience the underground culture, so here we go: raving, Berghein, Berlin, leather, pills, shaved heads, IKEA…

Subject’s favourite daily outfit: Balenciaga Triple S trainers, Cargo trousers, loose-fit top, vintage jacket, earrings, a lot of Instagram followers(accessory).

 

 

Buy my book HERE.