What’s going to happen to Karl Lagerfeld’s cat?

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Source: Getty Images/ P. Kovarik

The passing of Karl Lagerfeld has left everyone interested in high fashion shocked. “What’s gonna happen to Chanel and Fendi?” – people are asking on social media. There is no doubt that Lagerfeld changed the world of fashion, introducing some of the most controversial ideas at the same time staying loyal to Gabrielle Chanel’s legacy. Millions of people are still sharing their tributes on Instagram, Facebook, and Twitter, even though there’s plenty of people for whom paying tributes to Lagerfeld is an example of bad taste.

Not many people know that Karl Lagerfeldt, born in Hamburg, Germany in 1933, had dropped the “t” from his last name to make it sound more commercial. He taught himself English and French(which must have been hard in the era with no iPhones and internet), left home as a teenager and shortly after started working for Balmain and Chloe. Two brands that the legendary designer has always been most associated with are fashion giants Fendi and Chanel. In the high fashion world, we can often see big brands dropping their creative directors and replacing them(Alexander Wang only lasted, like, 2 years at Balenciaga and Raf Simons despite good reception about the same in Calvin Klein, just to give an example).*  That’s why I think it’s impressive that Karl had stayed at Fendi for almost 55 years. His career at Chanel lasted almost 37 years.

I woke up in the morning and got a notification from the BBC News app. I went on Instagram and saw the black and white portrait of Karl posted by Vogue. Shortly after my friends started posting as well. It seemed like everyone was heartbroken. That’s the cheap, superficial aura of respect that dominates social media after the passing of any famous person. I have to admit, it made me feel a bit sad too. I care about the fashion industry and I’m aware of the level of sympathy a lot of stars shared for him, despite the controversy and criticism surrounding his persona(accusations of racism, Islamophobia, misogyny, popularising eating disorders and much more).

Usually, after someone’s passing our thoughts are with their loved ones. Karl Lagerfeld who died at the age of 85 wasn’t married or even in a publicly confirmed relationship with another… human person.

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Choupette – Lagerfeld’s biggest love – was a gift from Baptiste Giabiconi, Lagerfeld’s favourite model(Karl made him the male face of all three brands he designed for – Chanel, Fendi and Karl Lagerfeld). Believe it or not, the charismatic kitten quickly became a celebrity – starting with a photo shoot for V Magazine, followed by the one for Brazilian Vogue. She has her OWN TWITTER AND INSTAGRAM ACCOUNTS (over 262 000 followers on Instagram), modelled for car and make-up companies and according to Lagerfeld – earned over 3 million euro. 

Sources describe Choupette as a “spoiled, cheeky but loving madam”. She likes using her iPad, eating at the table with Karl(sadly, not anymore), Collette handbags and her maid Francoise.

Choupette was one of the first to officially post on Instagram after Karl Lagerfeld’s death.

“Thank you everyone for your words of condolence. 😿 With a once cold but now simply broken heart, I am going into mourning. I pray that your kind words and well-wishes will help me to put my best paw forward in my future without Daddy @KarlLagerfeld & as my own woman.” said the famous cat.

After his death, Lagerfeld left Choupette, the cat he wanted to marry, the £150 billion fortune. It’s not yet clear how is it going to work…

Love is love (?)

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*of course not all directors are fired, but let’s make it clear, most of them leave huge fashion houses and end up doing their own mediocre lines that don’t sell well. I don’t believe every single one of them is a fasting artist who just wanted to do their own niche thing!

 

Customer profiles of major luxury brands

I have no intention to offend anyone, make fun of certain people or judge other people’s taste in fashion. The post has been written in a humorous way and should be treated as a joke. 

Chanel

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I decided to kick off with a big one. The iconic french womenswear brand is known for its expensive handbags, iconic perfumes, and the legendary double C logo. Chanel is associated with elegance and style, the highest spheres of French chic. Chanel Classic Flap is one of the most wanted bags on Earth and currently costs around five thousand pounds.

We can often see middle-aged women with lip fillers running around shops like Zara, looking for tweedy jackets and tight black dresses to go with their favourite accessory – Chanel brooch (the only one they can truly afford). After a long day in the office, the subject prefers to stay home, put on a silky pajama and search for used Chanel bags on eBay, hoping to find something in good condition and for not more than three grand.  The kids of the subject stay in the living room with their father while the bag hunt is taking place upstairs, on the marketing agency’s MacBook Air.

Subject’s favourite daily outfit: heels, jeans or tight trousers, casual top, blazer, brooch (accessory).

Louis Vuitton

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LV is the easiest one. The LV girl knows exactly what she wants. She’s a high-maintenance work of art, like a woman from a Caravaggio painting, but in flip-flops. The LV queen loves a good tan, good nails, shopping with her boyfriend, posting pictures from days spent on shopping with her boyfriend etc. If the day out in the shopping centre happens in the winter, the subject loves to wear furry flip-flops and Canada Goose jacket to go with her Neverfull bag. She would never pay 600 quid for a scarf or 3000 for a jacket, but Neverfull, Speedy Bag, and a zip-around LV wallet are must-haves.

Subject’s favourite daily outfit: flip-flops(preferably furry, but Nike is ok), leggings, Canada Goose jacket, a boyfriend(accessory)

Saint Laurent

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The favourite brand of all the skinny, dehydrated, anxious and substance abusing gay boys. The typical Saint Laurent customer is in his twenties, over 6’0 ft tall, severely underweight, has black spots under his eyes from not sleeping and smokes a lot of cigarettes. His favourite colour is black, he hates big logos and tacky outfits. The subject’s favourite drink is iced coffee and food is cigarette smoke. Often wears Chelsea boots but distressed trainers are also ok.

Subject’s favourite daily outfit: Chelsea boots or distressed trainers, black washed out skinny jeans, t-shirt or old flannel shirt, baseball or leather jacket, a pack of cigarettes(accessory), sunglasses(accessory), iced coffee(accessory).

Valentino

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Valentino has tried everything to sell their products. From putting golden studs on heels and bags to tacky VLTN logo on t-shirts/sweatshirts/bumbags/backpacks/fucking everything. It’s a brand for people with no specific taste, who just want to have a big logo written all over their face. Gym boys in ripped skinny jeans wear Valentino Rockrunners, together with a puffer jacket, preferably Moncler. Valentino customers tend to show off their money in bars, buy everyone drinks hoping to get sex/attention. At the same time, girls wearing Valentino act like some Spanish princesses, in red gowns, red lipstick, with studded bags.

Subject’s favourite daily outfit: Valentino rockrunners, tight ripped jeans, muscle fit jumper, puffer jacket.

Balenciaga

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Let’s be edgy. Let’s wear trainers with three soles that weight five stone, parachute cargo trousers, and old vinyl tops. Let’s shave our heads, start carrying an IKEA bag everywhere and pretend socks are shoes.

Balenciaga is a specific brand. Its intention was to recreate what Maison Martin Margiela had done in the past – an avant-garde but mainstream approach to fashion. Then something went wrong(or right? aren’t sales what really matters?) and all the Louis Vuitton girls got attracted to it. Balenciaga kind of inspires us to experience the underground culture, so here we go: raving, Berghein, Berlin, leather, pills, shaved heads, IKEA…

Subject’s favourite daily outfit: Balenciaga Triple S trainers, Cargo trousers, loose-fit top, vintage jacket, earrings, a lot of Instagram followers(accessory).

 

 

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