House of Versace, kept on the top by the amazing Donatella, never disappoints me during their men’s fashion week presentations. The woman-powerhouse worked really hard over that past twenty years to keep the brand relevant, luxurious and interesting. Versace’s original codes have been kept authentic, appealing and surely stood the test of time, which wasn’t that easy to maintain, for sure. With this year’s MET Gala being a success, brand’s anniversary and a current menswear fashion week in Milan going on, Donatella Versace’s mind must be, just like her entire universe, dominated by work.
During this year’s men’s fashion week Donatella presented a collection filled with pieces we’d definitely expect from the house as well as Versace’s interpretations of current, ugly in my personal opinion, trends that should be avoided at all costs. Nevertheless, it’s nice to see Versace adapting the game’s rules to their own, Italian, golden, iconic Versace universe.
With the first model walking that grey marble floor, underneath beautiful pink flowers hanging from the ceiling, you could feel the Balenciaga’s trendsetting power, that should end as soon as possible – god, please. Opening walks were full of these, extremely popular nowadays, “my dad goes gardening” chunky trainers, baggy jeans and oversized suits and blazers that looked like taken from some Madonna/Blond Ambition cosmos of office porn.
I loved the professionalism and quality of Versace’s shows. Casting is always on point, full of beautiful individuals, and this was no exception. Hip-hop kinda music in the background made me feel like I’m watching some Versace goes Wang thing, in a good way. After Demna Gvasalia’s wet dream of post-soviet imagination, the next outfits – cool, funky, made me like the collection a lot.
As usually there’s a lot of branding going on. Versace’s logo on hip-hop influenced garments is presented in many of its forms. I liked the newspaper-inspired prints styled together with classic leather accessories. Leather coat with a clear snakeskin on it(see above) is definitely my favourite piece from the collection.
Whilst fellow Italian designers, Dolce and Gabbana, constantly send their five foot seven “models” (irrelevant celebrities and awkward singers) down the runway to the sound of cheesy TOP40 tunes, superhouse Versace gives us yet another professional piece of high fashion to enjoy. She smokes Marlboro and drinks champagne!